Research on Influencing Factors of Consumer Willingness to Accept Mobile SMS Advertising | |
XiaotongJin; YiniChen | |
会议日期 | 2010 |
关键词 | mobile handsets advertising data processing behavioural sciences computing consumer behaviour electronic messaging consumer attitude mobile SMS advertising short message service technology acceptance model consumer willingness structural equation model Advertising Mobile communication Media Information technology Mathematical model Business SMS advertising perceived usefulness perceived ease of use perceived risk subjective norms |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/6456566 |
专题 | 上海电子信息职业技术学院 |
推荐引用方式 GB/T 7714 | XiaotongJin,YiniChen. Research on Influencing Factors of Consumer Willingness to Accept Mobile SMS Advertising[C]. 见:. 2010. |
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