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	Research on Influencing Factors of Consumer Willingness to Accept Mobile SMS Advertising
	XiaotongJin; YiniChen
会议日期	2010
关键词	mobile handsets advertising data processing behavioural sciences computing consumer behaviour electronic messaging consumer attitude mobile SMS advertising short message service technology acceptance model consumer willingness structural equation model Advertising Mobile communication Media Information technology Mathematical model Business SMS advertising perceived usefulness perceived ease of use perceived risk subjective norms
URL标识	查看原文
内容类型	会议论文
URI标识	http://www.corc.org.cn/handle/1471x/6456566
专题	上海电子信息职业技术学院
推荐引用方式 GB/T 7714	XiaotongJin,YiniChen. Research on Influencing Factors of Consumer Willingness to Accept Mobile SMS Advertising[C]. 见:. 2010.

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