In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts. | |
vanLaer,Tom; deRuyter,Ko | |
刊名 | International Journal of Research in Marketing |
2010 | |
关键词 | Attitude Cognition Consumer behavior Denial Empathy Imagery Market orientation Marketing strategy Customer relationship management and customer satisfaction Electronic commerce and internet marketing Information processing Intention–behavior link Market analysis and response Organization behavior Public policy Services marketing Transportation Trust repair Empirical generalizations |
ISSN号 | 0167-8116 |
URL标识 | 查看原文 |
公开日期 | [db:dc_date_available] |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/6454163 |
专题 | 上海电子信息职业技术学院 |
推荐引用方式 GB/T 7714 | vanLaer,Tom,deRuyter,Ko. In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts.[J]. International Journal of Research in Marketing,2010. |
APA | vanLaer,Tom,&deRuyter,Ko.(2010).In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts..International Journal of Research in Marketing. |
MLA | vanLaer,Tom,et al."In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts.".International Journal of Research in Marketing (2010). |
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