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	Exploring antecedents of SMS–based mobile advertising perceptions
	JieunSung; SarahJ.Swierenga; ConstantinosK.Coursaris
刊名	International Journal of Electronic Finance
	2012
卷号	Vol.6 No.2页码:143-156
关键词	mobile advertising m–advertising SMS short message service message length informativeness entertainment user attitudes culture differences cross–cultural differences gender differences age differences electronic finance e–finance mobile ads mobile adverts click through intentions
ISSN号	1746-0069
URL标识	查看原文
公开日期	[db:dc_date_available]
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/6427244
专题	上海电子信息职业技术学院
作者单位	1.2 Telecommunication, Information Studies & Media, Michigan State University, East Lansing 48824, USA 2.1 Telecommunication, Information Studies & Media, Michigan State University, East Lansing 48824, USA 3.3 Usability/Accessibility Research and Consulting, Michigan State University, East Lansing, USA
推荐引用方式 GB/T 7714	JieunSung,SarahJ.Swierenga,ConstantinosK.Coursaris. Exploring antecedents of SMS–based mobile advertising perceptions[J]. International Journal of Electronic Finance,2012,Vol.6 No.2:143-156.
APA	JieunSung,SarahJ.Swierenga,&ConstantinosK.Coursaris.(2012).Exploring antecedents of SMS–based mobile advertising perceptions.International Journal of Electronic Finance,Vol.6 No.2,143-156.
MLA	JieunSung,et al."Exploring antecedents of SMS–based mobile advertising perceptions".International Journal of Electronic Finance Vol.6 No.2(2012):143-156.

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