Exploring antecedents of SMS–based mobile advertising perceptions | |
JieunSung; SarahJ.Swierenga; ConstantinosK.Coursaris | |
刊名 | International Journal of Electronic Finance
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2012 | |
卷号 | Vol.6 No.2页码:143-156 |
关键词 | mobile advertising m–advertising SMS short message service message length informativeness entertainment user attitudes culture differences cross–cultural differences gender differences age differences electronic finance e–finance mobile ads mobile adverts click through intentions |
ISSN号 | 1746-0069 |
URL标识 | 查看原文 |
公开日期 | [db:dc_date_available] |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/6427244 |
专题 | 上海电子信息职业技术学院 |
作者单位 | 1.2 Telecommunication, Information Studies & Media, Michigan State University, East Lansing 48824, USA 2.1 Telecommunication, Information Studies & Media, Michigan State University, East Lansing 48824, USA 3.3 Usability/Accessibility Research and Consulting, Michigan State University, East Lansing, USA |
推荐引用方式 GB/T 7714 | JieunSung,SarahJ.Swierenga,ConstantinosK.Coursaris. Exploring antecedents of SMS–based mobile advertising perceptions[J]. International Journal of Electronic Finance,2012,Vol.6 No.2:143-156. |
APA | JieunSung,SarahJ.Swierenga,&ConstantinosK.Coursaris.(2012).Exploring antecedents of SMS–based mobile advertising perceptions.International Journal of Electronic Finance,Vol.6 No.2,143-156. |
MLA | JieunSung,et al."Exploring antecedents of SMS–based mobile advertising perceptions".International Journal of Electronic Finance Vol.6 No.2(2012):143-156. |
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