| The study of high-tech brand image synthetic appraisal model by factor analysis method - An example from mobile phone | |
| Yu Wei; Wang Xingyuan; Zhao Yuanyuan | |
| 2007 | |
| 会议名称 | 14th International Conference on Industrial Engineering and Engineering Management |
| 会议日期 | OCT 20-22, 2007 |
| 关键词 | high-tech brand brand image factor analysis |
| 页码 | 363-367 |
| 收录类别 | CPCI-S ; CPCI-SSH |
| 会议录 | PROCEEDINGS OF THE 14TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS A AND B: BUILDING CORE COMPETENCIES THROUGH IE&EM
 |
| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/6077926 |
| 专题 | 山东大学 |
| 作者单位 | Shandong Univ, Sch Management, Jinan 250100, Peoples R China. |
| 推荐引用方式 GB/T 7714 | Yu Wei,Wang Xingyuan,Zhao Yuanyuan. The study of high-tech brand image synthetic appraisal model by factor analysis method - An example from mobile phone[C]. 见:14th International Conference on Industrial Engineering and Engineering Management. OCT 20-22, 2007. |
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