| Evaluation model of comprehensive contribution of brand ecosystem | |
| Wang Xingyuan; Zhao Yuanyuan | |
| 2007 | |
| 会议名称 | IEEE International Conference on Grey Systems and Intelligent Services |
| 会议日期 | NOV 18-20, 2007 |
| 关键词 | brand business ecosystem grey evaluation model comprehensive contribution |
| 页码 | 586-591 |
| 收录类别 | CPCI-S |
| 会议录 | PROCEEDINGS OF 2007 IEEE INTERNATIONAL CONFERENCE ON GREY SYSTEMS AND INTELLIGENT SERVICES, VOLS 1 AND 2
 |
| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/6073681 |
| 专题 | 山东大学 |
| 作者单位 | Shandong Univ, Sch Management, Jinan 250100, Peoples R China. |
| 推荐引用方式 GB/T 7714 | Wang Xingyuan,Zhao Yuanyuan. Evaluation model of comprehensive contribution of brand ecosystem[C]. 见:IEEE International Conference on Grey Systems and Intelligent Services. NOV 18-20, 2007. |
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