| Fuzzy Comprehensive Evaluation Model for the High-tech Brand Risk | |
| Wang Xingyuan; Wu Xinmin; Zhao Yuanyuan | |
| 2007 | |
| 会议名称 | 3rd International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM 2007) |
| 会议日期 | SEP 21-25, 2007 |
| 关键词 | High-tech Brand High-tech brand Risk Fuzzy Comprehensive Evaluation Model |
| 页码 | 4551-4554 |
| 收录类别 | CPCI-S |
| 会议录 | 2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15
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| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/6073678 |
| 专题 | 山东大学 |
| 作者单位 | Shandong Univ, Sch Management, Jinan 250100, Peoples R China. |
| 推荐引用方式 GB/T 7714 | Wang Xingyuan,Wu Xinmin,Zhao Yuanyuan. Fuzzy Comprehensive Evaluation Model for the High-tech Brand Risk[C]. 见:3rd International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM 2007). SEP 21-25, 2007. |
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