| Effects of the Store-owned Brands and Direct Marketing Channels on Products\' Innovation | |
| Huixin Yang; Meng Wang | |
| 2013 | |
| 关键词 | Store-Owned Band Direct-Distribution Channel Innovation |
| 会议录 | Proceedings of 2013 2nd International Conference on Economics, Business Innovation(ICEBI 2013)
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| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/6047360 |
| 专题 | 山东大学 |
| 作者单位 | 1.School of Management, Shandong University 2.China Minsheng Banking Corporation, Jinan Branch |
| 推荐引用方式 GB/T 7714 | Huixin Yang,Meng Wang. Effects of the Store-owned Brands and Direct Marketing Channels on Products\' Innovation[C]. 见:. |
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