Perceived Risk of E-commerce Transaction Based on Online Peripheral Cues: Empirical Evidence from Taobao | |
Ding, Lili; Jiang, Yanan; Kang, Wanglin | |
2013 | |
会议名称 | 3rd International Conference on Applied Social Science (ICASS 2013) |
会议日期 | JAN 15-16, 2013 |
关键词 | E-commerce Perceived risk Online peripheral cues Low-touch product Taobao |
页码 | 214-219 |
收录类别 | CPCI-SSH |
会议录 | 2013 3RD INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2013), VOL 3
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URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/6042973 |
专题 | 山东大学 |
作者单位 | Shandong Univ Sci & Technol, Coll Econ & Management, Qingdao, Peoples R China. |
推荐引用方式 GB/T 7714 | Ding, Lili,Jiang, Yanan,Kang, Wanglin. Perceived Risk of E-commerce Transaction Based on Online Peripheral Cues: Empirical Evidence from Taobao[C]. 见:3rd International Conference on Applied Social Science (ICASS 2013). JAN 15-16, 2013. |
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