| HOW DO THEY REALLY HELP? AN EMPIRICAL TUDY OF THE ROLE OF DIFFERENT INFORMATION SOURCES IN BUILDING BRAND TRUST | |
| Wang Xingyuan; Li, Fuan; Wei, Yu | |
| 2015 | |
| 会议名称 | Annual Conference of the Academy-of-Marketing-Science (AMS) |
| 会议日期 | MAY 20-23, 2009 |
| 页码 | 98-98 |
| 收录类别 | CPCI-SSH |
| 会议录 | PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
 |
| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/6035204 |
| 专题 | 山东大学 |
| 作者单位 | 1.Shandong Univ, Jinan, Peoples R China. 2.William Paterson Univ, Wayne, NJ 07470 USA. |
| 推荐引用方式 GB/T 7714 | Wang Xingyuan,Li, Fuan,Wei, Yu. HOW DO THEY REALLY HELP? AN EMPIRICAL TUDY OF THE ROLE OF DIFFERENT INFORMATION SOURCES IN BUILDING BRAND TRUST[C]. 见:Annual Conference of the Academy-of-Marketing-Science (AMS). MAY 20-23, 2009. |
| 个性服务 |
| 查看访问统计 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
修改评论