| Research on the Influence of Consumer Cognition and Emotion of Regional Brand of Agricultural Products on Brand Loyalty | |
| Xiong Ai-hua; Wang Cong; Han Zhao | |
| 2018 | |
| 会议名称 | 6th Annual China Marketing International Conference (CMIC) |
| 会议日期 | JUL 20-23, 2018 |
| 关键词 | Regional brand of agricultural products ABC attitude model Consumer Structural equation model |
| 页码 | 516-539 |
| 收录类别 | CPCI-SSH |
| 会议录 | PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION
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| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/6026163 |
| 专题 | 山东大学 |
| 作者单位 | Shandong Univ Finance & Econ, Coll Business Adm, Jinan, Shandong, Peoples R China. |
| 推荐引用方式 GB/T 7714 | Xiong Ai-hua,Wang Cong,Han Zhao. Research on the Influence of Consumer Cognition and Emotion of Regional Brand of Agricultural Products on Brand Loyalty[C]. 见:6th Annual China Marketing International Conference (CMIC). JUL 20-23, 2018. |
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