| Neurological Impact of the Conflict between Brand and Product Performance on Consumer Decision Process | |
| Han, Weiwei; Zhang, Heng; Wang, Jing; Zhao, Meina | |
| 2017 | |
| 会议名称 | 2017 14TH INTERNATIONAL CONFERENCE ON SERVICES SYSTEMS AND SERVICES MANAGEMENT (ICSSSM) |
| 会议日期 | 2017-01-01 |
| 关键词 | Consumer decision Product brand Product performance Conflict Event-related potentials P300 |
| 收录类别 | CPCI-S |
| URL标识 | 查看原文 |
| WOS记录号 | WOS:000427112300012 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/5944943 |
| 专题 | 北京航空航天大学 |
| 推荐引用方式 GB/T 7714 | Han, Weiwei,Zhang, Heng,Wang, Jing,et al. Neurological Impact of the Conflict between Brand and Product Performance on Consumer Decision Process[C]. 见:2017 14TH INTERNATIONAL CONFERENCE ON SERVICES SYSTEMS AND SERVICES MANAGEMENT (ICSSSM). 2017-01-01. |
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