| Influence of aggregated ratings on purchase decisions: an event-related potential study | |
| Shen, Yongchao; Shan, Wei; Luan, Jing | |
| 刊名 | EUROPEAN JOURNAL OF MARKETING
 |
| 2018 | |
| 卷号 | 52页码:147-158 |
| 关键词 | Categorization Review valence Aggregated ratings Event-related potentials Purchase decisions |
| ISSN号 | 0309-0566 |
| DOI | 10.1108/EJM-12-2016-0871 |
| URL标识 | 查看原文 |
| 收录类别 | SSCI |
| WOS记录号 | WOS:000425598600007 |
| 内容类型 | 期刊论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/5934683 |
| 专题 | 北京航空航天大学 |
| 推荐引用方式 GB/T 7714 | Shen, Yongchao,Shan, Wei,Luan, Jing. Influence of aggregated ratings on purchase decisions: an event-related potential study[J]. EUROPEAN JOURNAL OF MARKETING,2018,52:147-158. |
| APA | Shen, Yongchao,Shan, Wei,&Luan, Jing.(2018).Influence of aggregated ratings on purchase decisions: an event-related potential study.EUROPEAN JOURNAL OF MARKETING,52,147-158. |
| MLA | Shen, Yongchao,et al."Influence of aggregated ratings on purchase decisions: an event-related potential study".EUROPEAN JOURNAL OF MARKETING 52(2018):147-158. |
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