| A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews | |
| Furner,ChristopherP.; Racherla,Pradeep; Zhu,Zhen | |
| 刊名 | International Journal of Services Technology and Management
 |
| 2014 | |
| 卷号 | Vol.20 No.1-3页码:14-30 |
| 关键词 | online product reviews Web 20 trust espoused national culture e–commerce word of mouth WoM electronic commerce online reviews purchase intention simulation web purchasing information quality uncertainty avoidance social component collectivism |
| ISSN号 | 1460-6720 |
| URL标识 | 查看原文 |
| 公开日期 | [db:dc_date_available] |
| 内容类型 | 期刊论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/5890679 |
| 专题 | 上海电子信息职业技术学院 |
| 作者单位 | 1 College of Business, East Carolina University, 345 Slay Hall, Greenville, NC 27858, USA 2 Woxsen School of Business, Jubilee Road No. 36, Hyderabad, India 3 Center for International Cooperation in E-Business, School of Economics and Management, China University of Geosciences, Wuhan 430074, China |
| 推荐引用方式 GB/T 7714 | Furner,ChristopherP.,Racherla,Pradeep,Zhu,Zhen. A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews[J]. International Journal of Services Technology and Management,2014,Vol.20 No.1-3:14-30. |
| APA | Furner,ChristopherP.,Racherla,Pradeep,&Zhu,Zhen.(2014).A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews.International Journal of Services Technology and Management,Vol.20 No.1-3,14-30. |
| MLA | Furner,ChristopherP.,et al."A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews".International Journal of Services Technology and Management Vol.20 No.1-3(2014):14-30. |
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