QQ客服 官方微博 反馈留言

	Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
	IsmailErkan; WafiAl-Karaghouli; YasserBaeshen; HassanAlboqami; ChrisEvans; AhmadGhoneim
刊名	International Journal of Internet Marketing and Advertising
	2015
卷号	Vol.9 No.4页码:338-358
关键词	electronic WoM word of mouth eWOM social media content analysis marketer-generated content MGC Twitter tweet characteristics favourited tweets retweeted content tourism industry hyperlinks product information service information direct answers brand centrality.
ISSN号	1477-5212
URL标识	查看原文
公开日期	[db:dc_date_available]
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/5857008
专题	上海电子信息职业技术学院
作者单位	Brunel Business School, Brunel University London, UB8 3PH, UK Brunel Business School, Brunel University London, UB8 3PH, UK Brunel Business School, Brunel University London, UB8 3PH, UK Brunel Business School, Brunel University London, UB8 3PH, UK Brunel Business School, Brunel University London, UB8 3PH, UK Brunel Business School, Brunel University London, UB8 3PH, UK
推荐引用方式 GB/T 7714	IsmailErkan,WafiAl-Karaghouli,YasserBaeshen,et al. Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter[J]. International Journal of Internet Marketing and Advertising,2015,Vol.9 No.4:338-358.
APA	IsmailErkan,WafiAl-Karaghouli,YasserBaeshen,HassanAlboqami,ChrisEvans,&AhmadGhoneim.(2015).Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter.International Journal of Internet Marketing and Advertising,Vol.9 No.4,338-358.
MLA	IsmailErkan,et al."Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter".International Journal of Internet Marketing and Advertising Vol.9 No.4(2015):338-358.

个性服务

查看访问统计

相关权益政策

暂无数据

收藏/分享

除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。