The influences of customer citizenship behaviors on brand reputation | |
Yang H.; Wang K.; Yu D.; Liu R. | |
2012 | |
会议名称 | 2012 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2012 |
会议日期 | 2012-10-20 |
会议地点 | Sanya |
页码 | 393-396 |
会议录 | 2012 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2012 |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/4816338 |
专题 | 大连理工大学 |
作者单位 | 1.School of Management, Dalian University of Technology, Dalian, China 2.School of Management, Dalian University of Technology, Dalian, China, Department of IT and Business Management, Dalian Neusoft Institute of Information, Dalian, China |
推荐引用方式 GB/T 7714 | Yang H.,Wang K.,Yu D.,et al. The influences of customer citizenship behaviors on brand reputation[C]. 见:2012 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2012. Sanya. 2012-10-20. |
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