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	Bipolar influence of firm-generated content on customers\' offline purchasing behavior: A field experiment in China
	Yang, Z; Zheng, Y; Zhang, YF; Jiang, YH; Chao, HT; Doong, SC
刊名	ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
	2019
卷号	Vol.35
关键词	Social commerce Official social media page Firm-generated content Customer relationship management Field experiment
ISSN号	1567-4223;1873-7846
URL标识	查看原文
公开日期	[db:dc_date_available]
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/4750190
专题	湖南大学
作者单位	1.Hunan Univ, Business Sch, Changsha, Hunan, Peoples R China 2.Natl Chung Hsing Univ, Coll Management, Taichung, Taiwan
推荐引用方式 GB/T 7714	Yang, Z,Zheng, Y,Zhang, YF,et al. Bipolar influence of firm-generated content on customers\' offline purchasing behavior: A field experiment in China[J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS,2019,Vol.35.
APA	Yang, Z,Zheng, Y,Zhang, YF,Jiang, YH,Chao, HT,&Doong, SC.(2019).Bipolar influence of firm-generated content on customers\' offline purchasing behavior: A field experiment in China.ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS,Vol.35.
MLA	Yang, Z,et al."Bipolar influence of firm-generated content on customers\' offline purchasing behavior: A field experiment in China".ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS Vol.35(2019).

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