You have not been archiving emails for no reason! Using big data analytics to cluster B2B interest in products and services and link clusters to financial performance | |
Yang Yang; Eric W.K. See-To; Savvas Papagiannidis | |
刊名 | Industrial Marketing Management
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2019 | |
关键词 | Big data Analytics Emails Internal Market research Sales |
ISSN号 | 0019-8501 |
URL标识 | 查看原文 |
公开日期 | [db:dc_date_available] |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/4740454 |
专题 | 湖南大学 |
作者单位 | 1.c Business School, Newcastle University, 2.Barack Road, Newcastle upon Tyne N 3.4SE, UK a Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong 4.Department of Computing and Decision Sciences, Faculty of Business, Lingnan University, Tuen Mun, Hong Kong |
推荐引用方式 GB/T 7714 | Yang Yang,Eric W.K. See-To,Savvas Papagiannidis. You have not been archiving emails for no reason! Using big data analytics to cluster B2B interest in products and services and link clusters to financial performance[J]. Industrial Marketing Management,2019. |
APA | Yang Yang,Eric W.K. See-To,&Savvas Papagiannidis.(2019).You have not been archiving emails for no reason! Using big data analytics to cluster B2B interest in products and services and link clusters to financial performance.Industrial Marketing Management. |
MLA | Yang Yang,et al."You have not been archiving emails for no reason! Using big data analytics to cluster B2B interest in products and services and link clusters to financial performance".Industrial Marketing Management (2019). |
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