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	Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China.
	Yang, Zhi; Zheng, Yu; Zhang, Yufei; Jiang, Yanhui; Chao, Hua-Tung; Doong, Shuh-Chyi
刊名	Electronic Commerce Research & Applications
	2019
卷号	Vol.35页码:100844
关键词	Customer relationship management Field experiment Firm-generated content Official social media page Social commerce
ISSN号	1567-4223
URL标识	查看原文
公开日期	[db:dc_date_available]
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/4609421
专题	湖南大学
作者单位	Business School, Hunan University, Changsha, Hunan, China
推荐引用方式 GB/T 7714	Yang, Zhi,Zheng, Yu,Zhang, Yufei,et al. Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China.[J]. Electronic Commerce Research & Applications,2019,Vol.35:100844.
APA	Yang, Zhi,Zheng, Yu,Zhang, Yufei,Jiang, Yanhui,Chao, Hua-Tung,&Doong, Shuh-Chyi.(2019).Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China..Electronic Commerce Research & Applications,Vol.35,100844.
MLA	Yang, Zhi,et al."Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China.".Electronic Commerce Research & Applications Vol.35(2019):100844.

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