| Impact of government brand-building promotion on enterprise financial performance: empirical evidence from China | |
| Wen, Decheng; Chen, Xiao; Sun, Xiaojing; Cao, Jing; Geng, Tianlin; Wang, Enhe | |
| 刊名 | TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE
 |
| 2017 | |
| 卷号 | 28期号:9-10页码:1023-1040 |
| 关键词 | government brand-building promotion brand equity financial performance Top Brand |
| DOI | 10.1080/14783363.2017.1303887 |
| 会议名称 | 19th QMOD Conference - Building a Culture for Quality, Innovation and Sustainability |
| URL标识 | 查看原文 |
| 会议日期 | SEP 21-23, 2016 |
| 公开日期 | [db:dc_date_available] |
| 内容类型 | 期刊论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/4592574 |
| 专题 | 山东大学 |
| 作者单位 | 1.Shandong Univ, Sch Management, Jinan, Peoples R China. 2.Anhui Inst |
| 推荐引用方式 GB/T 7714 | Wen, Decheng,Chen, Xiao,Sun, Xiaojing,et al. Impact of government brand-building promotion on enterprise financial performance: empirical evidence from China[J]. TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE,2017,28(9-10):1023-1040. |
| APA | Wen, Decheng,Chen, Xiao,Sun, Xiaojing,Cao, Jing,Geng, Tianlin,&Wang, Enhe.(2017).Impact of government brand-building promotion on enterprise financial performance: empirical evidence from China.TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE,28(9-10),1023-1040. |
| MLA | Wen, Decheng,et al."Impact of government brand-building promotion on enterprise financial performance: empirical evidence from China".TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE 28.9-10(2017):1023-1040. |
| 个性服务 |
| 查看访问统计 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
修改评论