Empirical analysis of major determinants of farmers' fruit marketing channels

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	Empirical analysis of major determinants of farmers' fruit marketing channels
	Huang Ji-Kun
	2009
关键词	Fruits Marketing Retail stores
英文摘要	This paper analyzes determinants of fruit marketing choices by farmers. Based on data from a stratified random sampling survey of the 338 apple production households in 35 villages in Shandong province, characteristics of farmers' marketing choices are discussed. The determinants of the marketing and choices are estimated econometrically. The results show that although the modern marketing channels such as processing firms, export firms, supermarkets and specialized suppliers have been emerging and grown rapidly, farmers' marking channels are still dominated by small wholesaler and brokers. Major factors affecting farmers' marking channel choices are transport and market infrastructure, regional scale of production, farmers' non-farm employment and the wealth of farmers. Moreover, the small farmers are not excluded from emerging of wholesale markets and modern channels and they have benefited from the market expansion too. Based on the results of this study, several policy implications are provided.
出处	Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice
卷	29 期:4 页:58-66
收录类别	EI
语种	英语
内容类型	EI期刊论文
源URL	[http://ir.igsnrr.ac.cn/handle/311030/24502]
专题	地理科学与资源研究所_历年回溯文献
推荐引用方式 GB/T 7714	Huang Ji-Kun. Empirical analysis of major determinants of farmers' fruit marketing channels. 2009.