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	Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China-from a legitimacy perspective
	Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; Tao, Lan
刊名	INDUSTRIAL MARKETING MANAGEMENT
	2018
卷号	72
关键词	Greenwashing Brand trust repair Strategy and mechanism Green brand legitimacy
ISSN号	0019-8501
DOI	10.1016/j.indmarman.2018.04.001
URL标识	查看原文
收录类别	SSCI
语种	英语
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/4223548
专题	武汉大学
推荐引用方式 GB/T 7714	Guo, Rui,Zhang, Wei,Wang, Tao,et al. Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China-from a legitimacy perspective[J]. INDUSTRIAL MARKETING MANAGEMENT,2018,72.
APA	Guo, Rui,Zhang, Wei,Wang, Tao,Li, Caroline Bingxin,&Tao, Lan.(2018).Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China-from a legitimacy perspective.INDUSTRIAL MARKETING MANAGEMENT,72.
MLA	Guo, Rui,et al."Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China-from a legitimacy perspective".INDUSTRIAL MARKETING MANAGEMENT 72(2018).

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