| Opinion Leadership Evolution in Consumer Advice Network - The Role of Expectancy Cues and Network Structure | |
| Wang, Dianwen; Xiao, Bangming; Wang, Qiyuan; Huang, Minxue | |
| 2015 | |
| 关键词 | opinion leader consumer advice network expectancy network structure |
| 收录类别 | CPCI-SSH |
| 会议录 | PROCEEDINGS OF 2015 CHINA MARKETING INTERNATIONAL CONFERENCE: BIG DATA, CULTURAL DIFFERENCE AND MARKETING
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| 语种 | 英语 |
| URL标识 | 查看原文 |
| ISSN号 | 2357-190X |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/3746719 |
| 专题 | 武汉大学 |
| 推荐引用方式 GB/T 7714 | Wang, Dianwen,Xiao, Bangming,Wang, Qiyuan,et al. Opinion Leadership Evolution in Consumer Advice Network - The Role of Expectancy Cues and Network Structure[C]. 见:. |
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