Personal Care Products for Men: A L'Oreal and Nivea Comparison in the Chinese Market | |
Nunez, Eduardo Cevallos; Yuan Guohua | |
2008 | |
会议名称 | 5th International Conference on Innovation and Management |
会议日期 | DEC 10-11, 2008 |
会议地点 | Maastricht, NETHERLANDS |
关键词 | Brand awareness Personal care Men grooming |
页码 | 1243-1247 |
会议录 | PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II
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URL标识 | 查看原文 |
WOS记录号 | WOS:000263151800231 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/3396292 |
专题 | 武汉理工大学 |
作者单位 | 1.[Nunez, Eduardo Cevallos 2.Yuan Guohua] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China. |
推荐引用方式 GB/T 7714 | Nunez, Eduardo Cevallos,Yuan Guohua. Personal Care Products for Men: A L'Oreal and Nivea Comparison in the Chinese Market[C]. 见:5th International Conference on Innovation and Management. Maastricht, NETHERLANDS. DEC 10-11, 2008. |
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