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	RELATIONSHIPS AMONG GREEN BRAND, BRAND EQUITY AND FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM CHINA
	Li, Juan*; Sun, Xixiang; Li, Gen
刊名	Transformations in Business and Economics
	2018
卷号	17期号:3页码:221-236
关键词	Brand equity Firm innovation ability Firm performance Green brand Market performance
ISSN号	1648-4460
URL标识	查看原文
WOS记录号	WOS:000452818400015
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/3386621
专题	武汉理工大学
作者单位	1.[Li, Juan 2.Sun, Xixiang 3.Li, Gen] Wuhan Univ Technol, Coll Management, 122,Luoshi South Rd, Hongshan Dist 430070, Peoples R China.
推荐引用方式 GB/T 7714	Li, Juan*,Sun, Xixiang,Li, Gen. RELATIONSHIPS AMONG GREEN BRAND, BRAND EQUITY AND FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM CHINA[J]. Transformations in Business and Economics,2018,17(3):221-236.
APA	Li, Juan*,Sun, Xixiang,&Li, Gen.(2018).RELATIONSHIPS AMONG GREEN BRAND, BRAND EQUITY AND FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM CHINA.Transformations in Business and Economics,17(3),221-236.
MLA	Li, Juan*,et al."RELATIONSHIPS AMONG GREEN BRAND, BRAND EQUITY AND FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM CHINA".Transformations in Business and Economics 17.3(2018):221-236.

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