| Trust decision model for online consumer evaluation: Deeper uncertainty integration in evidence theory approach | |
| Zhang, Xiaodan; Gong, Yanping*; Spece, Michael | |
| 刊名 | Journal of Intelligent and Fuzzy Systems
 |
| 2019 | |
| 卷号 | 36期号:5页码:4257-4264 |
| 关键词 | Trust update mechanism online trust false recommendation trust evaluation |
| ISSN号 | 1064-1246 |
| DOI | 10.3233/JIFS-169983 |
| URL标识 | 查看原文 |
| WOS记录号 | WOS:000467907000029 |
| 内容类型 | 期刊论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/3326133 |
| 专题 | 中南大学 |
| 作者单位 | [Zhang, Xiaodan] Peking Univ, Guanghua Management Sch, Dept Mkt, Beijing, Peoples R China. |
| 推荐引用方式 GB/T 7714 | Zhang, Xiaodan,Gong, Yanping*,Spece, Michael. Trust decision model for online consumer evaluation: Deeper uncertainty integration in evidence theory approach[J]. Journal of Intelligent and Fuzzy Systems,2019,36(5):4257-4264. |
| APA | Zhang, Xiaodan,Gong, Yanping*,&Spece, Michael.(2019).Trust decision model for online consumer evaluation: Deeper uncertainty integration in evidence theory approach.Journal of Intelligent and Fuzzy Systems,36(5),4257-4264. |
| MLA | Zhang, Xiaodan,et al."Trust decision model for online consumer evaluation: Deeper uncertainty integration in evidence theory approach".Journal of Intelligent and Fuzzy Systems 36.5(2019):4257-4264. |
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