Symbolic consumption and Generation Y consumers: evidence from Thailand | |
Tangsupwattana, Wanrudee; Liu, Xiaobing | |
刊名 | ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
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2017 | |
卷号 | 29页码:917-932 |
关键词 | Self-concept Lifestyle Purchase intention Symbolic consumption Brand attitude Global brand |
ISSN号 | 1355-5855 |
URL标识 | 查看原文 |
WOS记录号 | [DB:DC_IDENTIFIER_WOSID] |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/3305953 |
专题 | 大连理工大学 |
作者单位 | Dalian Univ Technol, Dept Business Management, Dalian, Peoples R China. |
推荐引用方式 GB/T 7714 | Tangsupwattana, Wanrudee,Liu, Xiaobing. Symbolic consumption and Generation Y consumers: evidence from Thailand[J]. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS,2017,29:917-932. |
APA | Tangsupwattana, Wanrudee,&Liu, Xiaobing.(2017).Symbolic consumption and Generation Y consumers: evidence from Thailand.ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS,29,917-932. |
MLA | Tangsupwattana, Wanrudee,et al."Symbolic consumption and Generation Y consumers: evidence from Thailand".ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS 29(2017):917-932. |
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