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Symbolic consumption and Generation Y consumers: evidence from Thailand
Tangsupwattana, Wanrudee; Liu, Xiaobing
刊名ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
2017
卷号29页码:917-932
关键词Self-concept Lifestyle Purchase intention Symbolic consumption Brand attitude Global brand
ISSN号1355-5855
URL标识查看原文
WOS记录号[DB:DC_IDENTIFIER_WOSID]
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/3305953
专题大连理工大学
作者单位Dalian Univ Technol, Dept Business Management, Dalian, Peoples R China.
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GB/T 7714
Tangsupwattana, Wanrudee,Liu, Xiaobing. Symbolic consumption and Generation Y consumers: evidence from Thailand[J]. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS,2017,29:917-932.
APA Tangsupwattana, Wanrudee,&Liu, Xiaobing.(2017).Symbolic consumption and Generation Y consumers: evidence from Thailand.ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS,29,917-932.
MLA Tangsupwattana, Wanrudee,et al."Symbolic consumption and Generation Y consumers: evidence from Thailand".ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS 29(2017):917-932.
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