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	Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers
	Yan, Wei[1]; Xiong, Yu[2]; Chu, Junhong[3]; Li, Gendao[2]; Xiong, Zhongkai[4]
	2018
卷号	265页码:909-918
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/3178524
专题	重庆大学
推荐引用方式 GB/T 7714	Yan, Wei[1],Xiong, Yu[2],Chu, Junhong[3],et al. Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers[J],2018,265:909-918.
APA	Yan, Wei[1],Xiong, Yu[2],Chu, Junhong[3],Li, Gendao[2],&Xiong, Zhongkai[4].(2018).Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers.,265,909-918.
MLA	Yan, Wei[1],et al."Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers".265(2018):909-918.

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