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	On the design of sponsored keyword advertising slot auctions: An analysis of a generalized second-price auction approach
	Huang, He[1]; Kauffman, Robert J.[2]
	2011
卷号	10页码:194-202
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2971952
专题	重庆大学
推荐引用方式 GB/T 7714	Huang, He[1],Kauffman, Robert J.[2]. On the design of sponsored keyword advertising slot auctions: An analysis of a generalized second-price auction approach[J],2011,10:194-202.
APA	Huang, He[1],&Kauffman, Robert J.[2].(2011).On the design of sponsored keyword advertising slot auctions: An analysis of a generalized second-price auction approach.,10,194-202.
MLA	Huang, He[1],et al."On the design of sponsored keyword advertising slot auctions: An analysis of a generalized second-price auction approach".10(2011):194-202.

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