Regulation Thought of Auto Bidding Advertisement for Search Engine Keywords | |
Zhang, Qinghua | |
2010 | |
关键词 | Network advertisement Auto Bidding Regulation Government supervision Industry self-discipline Social supervision |
卷号 | 26-28 |
DOI | 10.4028/www.scientific.net/AMM.26-28.376 |
页码 | 376-381 |
英文摘要 | The technical nature of search engine in collecting and extracting mass internet information enables auto bidding advertisement based on search engine enjoys a powerful advantage beyond the rules of the game, compared with the advertisement of ordinary web page nature. However, because Internet and search engine is a newly developed matter with many of their behaviors drifting away outside the traditional government supervision and industry self-discipline, it has caused the frequent occurrence of unhealthy tendencies, provoking great dissatisfaction of society. It has become a must to effectively regulate auto bidding advertisement. The three aspects could be considered the starting points in terms of government supervision, industry self-discipline and social supervision. We shall not only insist on and perfect government supervision, but also strengthen the industry self-discipline for realizing organic entity of administrative supervision of government and management of industry self-discipline as well as organic entity of administrative review and self-discipline examination, offering useful references for perfecting the advertisement regulation mode of government leadership system in China. While guaranteeing a healthy and orderly development of search engine, our purpose is to render back an honest and clean searching environment of interne information to the public. |
会议录出版者 | TRANS TECH PUBLICATIONS LTD |
会议录出版地 | LAUBLSRUTISTR 24, CH-8717 STAFA-ZURICH, SWITZERLAND |
语种 | 英语 |
WOS研究方向 | Engineering |
WOS记录号 | WOS:000303181700077 |
内容类型 | 会议论文 |
源URL | [http://10.2.47.112/handle/2XS4QKH4/3451] ![]() |
专题 | 上海财经大学 |
作者单位 | Shanghai Univ Finance & Econ, Sch Informat Management & Engn, Shanghai 200433, Peoples R China |
推荐引用方式 GB/T 7714 | Zhang, Qinghua. Regulation Thought of Auto Bidding Advertisement for Search Engine Keywords[C]. 见:. |
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