| The empirical research on consumer perceived risk of third-party online payment | |
| Li, Yanhong; Liu, Bibo | |
| 2016 | |
| 关键词 | third-party online payment risk perception Google Trends text mining |
| 页码 | 343-350 |
| 英文摘要 | Although the third-party online payments gain the trust of more and more consumers, they still have a lot of problems and conflicts and lead to consumer concerns. To reduce consumer concerns and help the industry step into a sound development track, the paper aims to research on consumers' perceived risks of third-party online payment. Started from analyzing development of third-party online payment by using Google Trends, found risk-points in third-party online payment based on literature research, and tested with web-based text mining tools to verify conducted focuses. After a questionnaire survey, the related statistical analysis and hypothesis testing, we find that the website security are not significant, significant degree of other factors' descends in turn, namely: fund security, client security, personal information security, trade legitimacy. Finally, based on the results of empirical analysis, we offer some suggestions for third-party online payment. |
| 会议录出版者 | CHINA SCIENTIFIC RESEARCH PUBL CO LTD |
| 会议录出版地 | FLAT 01B3, 10-F CARNIVAL COMMERCIAL BUILDING, 18 JAVA RD, HONG KONG, 00000, PEOPLES R CHINA |
| 语种 | 英语 |
| WOS研究方向 | Computer Science |
| WOS记录号 | WOS:000391253700043 |
| 内容类型 | 会议论文 |
| 源URL | [http://10.2.47.112/handle/2XS4QKH4/3369]  |
| 专题 | 上海财经大学 |
| 作者单位 | Shanghai Univ Finance & Econ, Sch Informat Management & Engn, Shanghai 200433, Peoples R China |
| 推荐引用方式 GB/T 7714 | Li, Yanhong,Liu, Bibo. The empirical research on consumer perceived risk of third-party online payment[C]. 见:. |
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