Customer segmentation in customer relationship management based on data mining | |
Chen, Yun; Zhang, Guozheng; Hu, Dengfeng; Wang, Shanshan | |
2006 | |
关键词 | customer relationship management customer segmentation data mining customer value |
卷号 | 207 |
页码 | 288-+ |
英文摘要 | Customer relationship management (CRM) is the new management principle that adapts the business enterprise strategy shift from product-centric to customer-centric. Customer segmentation is one of the core functions of customer relationship management (CRM). This paper will build customer segmentation function model based on data mining, and summarizes the advantages of customer segmentation function model based on data mining in customer relationship management(CRM). |
会议录出版者 | SPRINGER |
会议录出版地 | 233 SPRING STREET, NEW YORK, NY 10013, UNITED STATES |
语种 | 英语 |
WOS研究方向 | Engineering |
WOS记录号 | WOS:000238318500040 |
内容类型 | 会议论文 |
源URL | [http://10.2.47.112/handle/2XS4QKH4/3301] |
专题 | 上海财经大学 |
作者单位 | Shanghai Univ Finance & Econ, Sch Publ Econ Adm, Shanghai 200433, Peoples R China |
推荐引用方式 GB/T 7714 | Chen, Yun,Zhang, Guozheng,Hu, Dengfeng,et al. Customer segmentation in customer relationship management based on data mining[C]. 见:. |
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