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	E-commerce development in Chinese travel companies: Countermeasures and trains of thought (ID : 3-070)
	Zhang Qinghua
	2006
关键词	tourism industry E-commerce strategy analysis
页码	1323-1327
英文摘要	Catching the eyes among the public ever increasingly, the tourism industry functions as an important sector in a nation's economic development. The same is true in China. The rapidly developing Chinese tourism market has witnessed travel companies of various types compete fiercely among each other in recent years. To sharpen their competitive edge, those companies enter the market of e-commerce successively and aim to promote travel services online. Despite the trend of e-commerce application in tourism industry, travel companies shall await the proper moment to develop e-commerce by taking their actual situation into consideration. After all, those companies are adopting an entire new business type and the business environment of developing e-commerce has a big say in deciding a travel company's future. Travel companies shall take thorough analysis of the e-commerce environment so as to find the most suitable route of their development. In this thesis, the author carefully analyzes. the pros and cons of developing e-commerce in Chinese tourism industry and thus put forward relevant countermeasures and trains of thought, include cost differentiation Strategy, distinctive marketing strategy, development of new travel resources and product innovation strategy, active participation strategy, and joint development strategy.
会议录出版者	CHINA MACHINE PRESS
会议录出版地	NO 1 NANLI BAIWANZHUANG, BEIJING, PEOPLES R CHINA
语种	英语
WOS研究方向	Computer Science ; Engineering ; Business & Economics
WOS记录号	WOS:000243868801098
内容类型	会议论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/3288]
专题	上海财经大学
作者单位	Shanghai Univ Finance & Econ, Sch Informat Management & Engn, Shanghai 200433, Peoples R China
推荐引用方式 GB/T 7714	Zhang Qinghua. E-commerce development in Chinese travel companies: Countermeasures and trains of thought (ID : 3-070)[C]. 见:.

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