| A Data Mining Approach to Customer Segment Based on Customer Value | |
| Chen, Yun; Fu, Chuan; Zhu, Hanhong | |
| 2008 | |
| DOI | 10.1109/FSKD.2008.548 |
| 页码 | 513-517 |
| 英文摘要 | Customer segmentation is the basic issue for an effective CRM, and the methods and indicators of segmentation will impact on the results of applications. Many literatures have researched the application of data mining technology in customer segmentation, and achieved sound effectives. But most of them only segment customer by single data mining technology from a special view, rather than from systematical framework. Although previous segment methods may segment customer base into different groups it is unable to identify customer's capability to create profit directly. In this paper, a customer segmentation framework based on data mining is put forward, and a new customer segmentation method is constituted based on Customer Lifetime Value. The method introduced above has been applied to a dataset from a Frequent Flyer Program (FFP) of an airline in China. |
| 会议录出版者 | IEEE COMPUTER SOC |
| 会议录出版地 | 10662 LOS VAQUEROS CIRCLE, PO BOX 3014, LOS ALAMITOS, CA 90720-1264 USA |
| 语种 | 英语 |
| WOS研究方向 | Computer Science ; Engineering ; Imaging Science & Photographic Technology |
| WOS记录号 | WOS:000264270100094 |
| 内容类型 | 会议论文 |
| 源URL | [http://10.2.47.112/handle/2XS4QKH4/3210]  |
| 专题 | 上海财经大学 |
| 作者单位 | Shanghai Univ Finance & Econ, Shanghai 200433, Peoples R China |
| 推荐引用方式 GB/T 7714 | Chen, Yun,Fu, Chuan,Zhu, Hanhong. A Data Mining Approach to Customer Segment Based on Customer Value[C]. 见:. |
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