Selecting a target segment: market structure and new venture entry strategies

CORC > 上海财经大学 > 上海财经大学

	Selecting a target segment: market structure and new venture entry strategies
	Li, Jiatao 1; Liu, Weiping 2
刊名	MANAGEMENT DECISION
	2013
卷号	51 期号:7 页码:1402-1421
关键词	Banks Market entry Niche marketing United States of America Resource partitioning Banking
ISSN号	0025-1747
DOI	10.1108/MD-05-2012-0315
英文摘要	Purpose - The purpose of this paper is to explore new banks' market niche position choices at the time of founding.
WOS研究方向	Business & Economics
语种	英语
出版者	EMERALD GROUP PUBLISHING LTD
WOS记录号	WOS:000322682400005
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/2045]
专题	上海财经大学
通讯作者	Li, Jiatao
作者单位	1.Hong Kong Univ Sci & Technol, Sch Business & Management, Dept Management, Hong Kong, Hong Kong, Peoples R China; 2.Shanghai Univ Finance & Econ, Sch Int Business Adm, Dept Management, Shanghai, Peoples R China
推荐引用方式 GB/T 7714	Li, Jiatao,Liu, Weiping. Selecting a target segment: market structure and new venture entry strategies[J]. MANAGEMENT DECISION,2013,51(7):1402-1421.
APA	Li, Jiatao,&Liu, Weiping.(2013).Selecting a target segment: market structure and new venture entry strategies.MANAGEMENT DECISION,51(7),1402-1421.
MLA	Li, Jiatao,et al."Selecting a target segment: market structure and new venture entry strategies".MANAGEMENT DECISION 51.7(2013):1402-1421.