Selecting a target segment: market structure and new venture entry strategies | |
Li, Jiatao1; Liu, Weiping2 | |
刊名 | MANAGEMENT DECISION
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2013 | |
卷号 | 51期号:7页码:1402-1421 |
关键词 | Banks Market entry Niche marketing United States of America Resource partitioning Banking |
ISSN号 | 0025-1747 |
DOI | 10.1108/MD-05-2012-0315 |
英文摘要 | Purpose - The purpose of this paper is to explore new banks' market niche position choices at the time of founding. |
WOS研究方向 | Business & Economics |
语种 | 英语 |
出版者 | EMERALD GROUP PUBLISHING LTD |
WOS记录号 | WOS:000322682400005 |
内容类型 | 期刊论文 |
源URL | [http://10.2.47.112/handle/2XS4QKH4/2045] ![]() |
专题 | 上海财经大学 |
通讯作者 | Li, Jiatao |
作者单位 | 1.Hong Kong Univ Sci & Technol, Sch Business & Management, Dept Management, Hong Kong, Hong Kong, Peoples R China; 2.Shanghai Univ Finance & Econ, Sch Int Business Adm, Dept Management, Shanghai, Peoples R China |
推荐引用方式 GB/T 7714 | Li, Jiatao,Liu, Weiping. Selecting a target segment: market structure and new venture entry strategies[J]. MANAGEMENT DECISION,2013,51(7):1402-1421. |
APA | Li, Jiatao,&Liu, Weiping.(2013).Selecting a target segment: market structure and new venture entry strategies.MANAGEMENT DECISION,51(7),1402-1421. |
MLA | Li, Jiatao,et al."Selecting a target segment: market structure and new venture entry strategies".MANAGEMENT DECISION 51.7(2013):1402-1421. |
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