The profit impact of the transaction-specific assets: a process model of adaptive marketing resources | |
Li, Shenyu1; Balasubramanian, Siva2; Leszczyc, Peter3 | |
刊名 | JOURNAL OF STRATEGIC MARKETING |
2014 | |
卷号 | 22期号:4页码:316-327 |
关键词 | asset specificity resource-based view marketing channel mediation analysis |
ISSN号 | 0965-254X |
DOI | 10.1080/0965254X.2013.876078 |
英文摘要 | This study proposes and tests a process model of the impact of the retailer's transaction-specific assets (TSA) on the retailer's profit. We found that product and promotional resources transacted across the firm boundary fully mediate the relationship between the retailer's TSA and the retailer's profit. Results support predictions that TSA embody the resource-based elements in a channel setting. Besides, the result shows that product resource is a more important resource that mediates the relationship between TSA and the retailer's profit than the promotion. Managerially, this study identifies the objectives of building up TSA and justifies the profit impact of TSA. |
WOS研究方向 | Business & Economics |
语种 | 英语 |
出版者 | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
WOS记录号 | WOS:000211065700004 |
内容类型 | 期刊论文 |
源URL | [http://10.2.47.112/handle/2XS4QKH4/1832] |
专题 | 上海财经大学 |
通讯作者 | Li, Shenyu |
作者单位 | 1.Shanghai Univ Finance & Econ, Dept Mkt, Shanghai, Peoples R China; 2.IIT, Dept Mkt, Chicago, IL 60616 USA; 3.Univ Alberta, Dept Mkt, Edmonton, AB, Canada |
推荐引用方式 GB/T 7714 | Li, Shenyu,Balasubramanian, Siva,Leszczyc, Peter. The profit impact of the transaction-specific assets: a process model of adaptive marketing resources[J]. JOURNAL OF STRATEGIC MARKETING,2014,22(4):316-327. |
APA | Li, Shenyu,Balasubramanian, Siva,&Leszczyc, Peter.(2014).The profit impact of the transaction-specific assets: a process model of adaptive marketing resources.JOURNAL OF STRATEGIC MARKETING,22(4),316-327. |
MLA | Li, Shenyu,et al."The profit impact of the transaction-specific assets: a process model of adaptive marketing resources".JOURNAL OF STRATEGIC MARKETING 22.4(2014):316-327. |
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