QQ客服 官方微博 反馈留言

	Semantic linking between video ads and web services with progressive search
	Wang, Bo ; Wang, Jinqiao ; Chen, Shi ; Duan, Ling-Yu ; Lu, Hanqing
	2009
英文摘要	With the proliferation of online media services, ad video has become an important way to promote various products, services and ideas. Research efforts have been devoted to the contextual advertising whereas comprehensive recommendation of video ads is less exploited. In this paper, we propose to establish a semantic linking between video ads and relevant product/service online in a cross-media manner. First, we extract a representative key frame from the ad video and then conduct a three-step progressive search (i.e., visual search, tag aggregation and textual re-search) to link video ads with relevant Web service. We search visually similar product images, rank the context textual information by tags aggregation, and refine the results by textual re-search. Finally, we collect relevant products for user recommendation. Experiments on some popular E-commerce websites like eBay and Amazon have demonstrated the attractiveness of the semantic linking. ? 2009 IEEE.; EI; 0
语种	英语
DOI标识	10.1109/ICDMW.2009.43
内容类型	其他
源URL	[http://ir.pku.edu.cn/handle/20.500.11897/263090]
专题	信息科学技术学院
推荐引用方式 GB/T 7714	Wang, Bo,Wang, Jinqiao,Chen, Shi,et al. Semantic linking between video ads and web services with progressive search. 2009-01-01.

个性服务

查看访问统计

相关权益政策

暂无数据

收藏/分享

除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。