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Optimal pricing for web search engines
Liang, Xun ; He, Yang-Bo
2005
英文摘要The research and developments on web search engines have been raised to be one of the hottest topics since the popular usage of the internet. Accordingly, how to price the software becomes an important problem and is still unsolved with satisfactions. Using the Principle-Agent method in economics, the pricing model for web search engines based on the theory of Brown Motion with drifts is established. The stopping time is defined for the model, and the expected benefit of the web-search-engine provider over the rental horizon is derived, with a special case for the outright sale. By maximizing the benefit, the optimal price for the outright sale, the optimal monthly rental and the optimal selling price after renting the search engine for a period of time are discussed. Finally, given sets of parameters, simulations are implemented, and the results show that the optimal prices are reasonable. ? Springer-Verlag Berlin Heidelberg 2005.; EI; 0
语种英语
DOI标识10.1007/11600930_67
内容类型其他
源URL[http://ir.pku.edu.cn/handle/20.500.11897/321504]  
专题计算机科学技术研究所
推荐引用方式
GB/T 7714
Liang, Xun,He, Yang-Bo. Optimal pricing for web search engines. 2005-01-01.
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