How to improve rural tourism development in Chinese suburban villages?   Empirical findings from a quantitative analysis of eight rural tourism   destinations in Beijing

doi:10.1111/area.12308

CORC > 北京大学 > 城市与环境学院

	How to improve rural tourism development in Chinese suburban villages? Empirical findings from a quantitative analysis of eight rural tourism destinations in Beijing
	Dai, Linlin ; Wan, Li ; Xu, Bixia ; Wu, Bihu
刊名	AREA
	2017
关键词	Beijing rural tourism development Partial Least Squares regression residents&apos RESIDENTS ATTITUDES PERCEPTIONS MOTIVATION MODEL and tourists&apos perceptions
DOI	10.1111/area.12308
英文摘要	Rural tourism has been an important engine for rural development and regeneration. In China, rural tourism is widely encouraged in the less developed regions to mitigate poverty and promote harmonious urban-rural development. Existing research literature finds that the perceptions of stakeholders towards rural tourism development are critical of the final economic and social outcomes. Nonetheless, most research focuses on the perception of a single stakeholder group. In this paper, we fill the research gap by simultaneously examining the perceptions of both the local tourism service providers and the tourists. We select eight Beijing suburban villages that typify the rural tourism development trends in Beijing, and collect sample data from 433 local service providers and 815 tourists. The questionnaire covers a wide range of perceptual variables, with particular focus on how the two stakeholder groups respond differently to the possible approaches to improve rural tourism development. The Partial Least Squares (PLS) regression method is employed to identify the key impact factors for each group. Our test shows that diversifying thetourism products and improving marketing coverage are two approaches that are favoured by both the local service providers and the tourists. However, different concerns are revealed for other approaches, such as improving service quality, increasing accommodation capacity and providing collective tourism activities. We also discover that rural tourism development may cause dramatic social and demographic changes to suburban villages, the impacts of which should be taken into account for development scheme appraisal. This research helps to clarify the policy contexts for rural tourism development and points out the possible priority areas for future research.; National Natural Science Foundation of China [51578005]; National Science and Technology Pillar Program during the Twelfth Five-year Plan Period of China [2013BAJ10B01]; Beijing Natural Science Foundation [8132030]; SSCI; ARTICLE; 2; 156-165; 49
语种	英语
内容类型	期刊论文
源URL	[http://ir.pku.edu.cn/handle/20.500.11897/469171]
专题	城市与环境学院
推荐引用方式 GB/T 7714	Dai, Linlin,Wan, Li,Xu, Bixia,et al. How to improve rural tourism development in Chinese suburban villages? Empirical findings from a quantitative analysis of eight rural tourism destinations in Beijing[J]. AREA,2017.
APA	Dai, Linlin,Wan, Li,Xu, Bixia,&Wu, Bihu.(2017).How to improve rural tourism development in Chinese suburban villages? Empirical findings from a quantitative analysis of eight rural tourism destinations in Beijing.AREA.
MLA	Dai, Linlin,et al."How to improve rural tourism development in Chinese suburban villages? Empirical findings from a quantitative analysis of eight rural tourism destinations in Beijing".AREA (2017).