Social media micro-film marketing by Chinese destinations: The case of   Shaoxing

doi:10.1016/j.tourman.2015.12.013

CORC > 北京大学 > 城市与环境学院

	Social media micro-film marketing by Chinese destinations: The case of Shaoxing
	Shao, Jun ; Li, Xiong ; Morrison, Alastair M. ; Wu, Bihu
刊名	TOURISM MANAGEMENT
	2016
关键词	China Micro-film marketing Social media Destination marketing organization (DMO) Destination marketing WORD-OF-MOUTH INDUCED TOURISM DIFFUSION NETWORKS PERSPECTIVE ISSUES
DOI	10.1016/j.tourman.2015.12.013
英文摘要	Marketing destinations by micro-films via social media is becoming more popular among Chinese destinations. Little has been published about this phenomenon in the tourism literature. Using a net-nographic case study from the city of Shaoxing, this research revealed the success factors for micro-film marketing by destinations. The research results showed that during the micro-film diffusion process, destination marketers were continuously and actively engaging with followers and online and offline marketing efforts were well planned and integrated. Attractions without uniqueness were impressive to viewers by being embodied in a romantic theme. Suggestions and implications for destination marketing are given. (C) 2015 Elsevier Ltd. All rights reserved.; SSCI; ARTICLE; ninashaojun@gmail.com; bearlixiong@sina.com; alastair@purdue.edu; wubihu.bes@gmail.com; 439-451; 54
语种	英语
内容类型	期刊论文
源URL	[http://ir.pku.edu.cn/handle/20.500.11897/446129]
专题	城市与环境学院
推荐引用方式 GB/T 7714	Shao, Jun,Li, Xiong,Morrison, Alastair M.,et al. Social media micro-film marketing by Chinese destinations: The case of Shaoxing[J]. TOURISM MANAGEMENT,2016.
APA	Shao, Jun,Li, Xiong,Morrison, Alastair M.,&Wu, Bihu.(2016).Social media micro-film marketing by Chinese destinations: The case of Shaoxing.TOURISM MANAGEMENT.
MLA	Shao, Jun,et al."Social media micro-film marketing by Chinese destinations: The case of Shaoxing".TOURISM MANAGEMENT (2016).