Influences of two modes of intergenerational communication on brand equity | |
Cai, Yuanyuan[1]; Zhao, Guangzhi[2]; He, Jiaxun[3] | |
刊名 | JOURNAL OF BUSINESS RESEARCH
![]() |
2015 | |
卷号 | 68页码:553-560 |
关键词 | IG influence IG communication IG-influences-based brand equity (IGBE) Brand equity Chinese consumers |
ISSN号 | 0148-2963 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2240472 |
专题 | 上海大学 |
作者单位 | 1.[1]Shanghai Univ, SILC Business Sch, Shanghai 201800, Peoples R China. 2.[2]Loyola Univ Maryland, Sellinger Sch Business & Management, Baltimore, MD 21210 USA. 3.[3]E China Normal Univ, Sch Business, Ctr Branding Sci, Shanghai 200241, Peoples R China. |
推荐引用方式 GB/T 7714 | Cai, Yuanyuan[1],Zhao, Guangzhi[2],He, Jiaxun[3]. Influences of two modes of intergenerational communication on brand equity[J]. JOURNAL OF BUSINESS RESEARCH,2015,68:553-560. |
APA | Cai, Yuanyuan[1],Zhao, Guangzhi[2],&He, Jiaxun[3].(2015).Influences of two modes of intergenerational communication on brand equity.JOURNAL OF BUSINESS RESEARCH,68,553-560. |
MLA | Cai, Yuanyuan[1],et al."Influences of two modes of intergenerational communication on brand equity".JOURNAL OF BUSINESS RESEARCH 68(2015):553-560. |
个性服务 |
查看访问统计 |
相关权益政策 |
暂无数据 |
收藏/分享 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。
修改评论