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	Influences of two modes of intergenerational communication on brand equity
	Cai, Yuanyuan[1]; Zhao, Guangzhi[2]; He, Jiaxun[3]
刊名	JOURNAL OF BUSINESS RESEARCH
	2015
卷号	68页码:553-560
关键词	IG influence IG communication IG-influences-based brand equity (IGBE) Brand equity Chinese consumers
ISSN号	0148-2963
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2240472
专题	上海大学
作者单位	1.[1]Shanghai Univ, SILC Business Sch, Shanghai 201800, Peoples R China. 2.[2]Loyola Univ Maryland, Sellinger Sch Business & Management, Baltimore, MD 21210 USA. 3.[3]E China Normal Univ, Sch Business, Ctr Branding Sci, Shanghai 200241, Peoples R China.
推荐引用方式 GB/T 7714	Cai, Yuanyuan[1],Zhao, Guangzhi[2],He, Jiaxun[3]. Influences of two modes of intergenerational communication on brand equity[J]. JOURNAL OF BUSINESS RESEARCH,2015,68:553-560.
APA	Cai, Yuanyuan[1],Zhao, Guangzhi[2],&He, Jiaxun[3].(2015).Influences of two modes of intergenerational communication on brand equity.JOURNAL OF BUSINESS RESEARCH,68,553-560.
MLA	Cai, Yuanyuan[1],et al."Influences of two modes of intergenerational communication on brand equity".JOURNAL OF BUSINESS RESEARCH 68(2015):553-560.

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