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	Brand ambidexterity and commitment in higher education: An exploratory study
	Nguyen, Bang[1]; Yu, Xiaoyu[2]; Melewar, T. C.[3]; Hemsley-Brown, Jane[4]
刊名	JOURNAL OF BUSINESS RESEARCH
	2016
卷号	69页码:3105-3112
关键词	Brand ambidexterity Exploratory strategy Exploitative strategy Brand performance Brand image Brand reputation
ISSN号	0148-2963
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2231800
专题	上海大学
作者单位	1.[1]E China Univ Sci & Technol, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China. 2.[2]Shanghai Univ, Sch Management, Shanghai, Peoples R China. 3.[3]Middlesex Univ, Sch Business, London N17 8HR, England. 4.[4]Univ Surrey, Surrey Business Sch, Guildford GU2 5XH, Surrey, England.
推荐引用方式 GB/T 7714	Nguyen, Bang[1],Yu, Xiaoyu[2],Melewar, T. C.[3],et al. Brand ambidexterity and commitment in higher education: An exploratory study[J]. JOURNAL OF BUSINESS RESEARCH,2016,69:3105-3112.
APA	Nguyen, Bang[1],Yu, Xiaoyu[2],Melewar, T. C.[3],&Hemsley-Brown, Jane[4].(2016).Brand ambidexterity and commitment in higher education: An exploratory study.JOURNAL OF BUSINESS RESEARCH,69,3105-3112.
MLA	Nguyen, Bang[1],et al."Brand ambidexterity and commitment in higher education: An exploratory study".JOURNAL OF BUSINESS RESEARCH 69(2016):3105-3112.

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