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	Deterrence or Conflict Spiral Effect? Exercise of Coercive Power in Marketing Channels: Evidence from China
	Zhuang, Guijun[1]; Herndon, Neil C.[2]; Zhou, Nan[3]
刊名	JOURNAL OF BUSINESS-TO-BUSINESS MARKETING
	2014
卷号	21页码:187-207
关键词	conflict spiral theory exercise of coercive power buyer-seller relationship China power industrial marketing business marketing marketing channels deterrence theory
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2216764
专题	华南理工大学
作者单位	1.[1]Xi An Jiao Tong Univ, Sch Management, Xian 710049, Peoples R China 2.[2]S China Univ Technol, MBA Ctr, Sch Business Adm, Guangzhou, Guangdong, Peoples R China 3.[3]City Univ Hong Kong, Dept Mkt, Fac Business, Kowloon, Hong Kong, Peoples R China
推荐引用方式 GB/T 7714	Zhuang, Guijun[1],Herndon, Neil C.[2],Zhou, Nan[3]. Deterrence or Conflict Spiral Effect? Exercise of Coercive Power in Marketing Channels: Evidence from China[J]. JOURNAL OF BUSINESS-TO-BUSINESS MARKETING,2014,21:187-207.
APA	Zhuang, Guijun[1],Herndon, Neil C.[2],&Zhou, Nan[3].(2014).Deterrence or Conflict Spiral Effect? Exercise of Coercive Power in Marketing Channels: Evidence from China.JOURNAL OF BUSINESS-TO-BUSINESS MARKETING,21,187-207.
MLA	Zhuang, Guijun[1],et al."Deterrence or Conflict Spiral Effect? Exercise of Coercive Power in Marketing Channels: Evidence from China".JOURNAL OF BUSINESS-TO-BUSINESS MARKETING 21(2014):187-207.

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