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	A SINGLE CELEBRITY TO ENDORSE MULTIPLE BRANDS: THE CO-BRANDING EFFECT BETWEEN ENDORSED BRANDS
	Tian, Shengbing[1]; Deng, Nianqi[2]
刊名	TRANSFORMATIONS IN BUSINESS & ECONOMICS
	2017
卷号	16页码:540-557
关键词	celebrity celebrity-caused co-branding brand equity
ISSN号	1648-4460
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2196822
专题	上海大学
作者单位	1.[1]Shanghai Univ, SHU UTS SILC Business Sch, Management & Mkt, Shanghai, Peoples R China. 2.[2]Shanghai Univ, SHU UTS SILC Business Sch, Shanghai, Peoples R China.
推荐引用方式 GB/T 7714	Tian, Shengbing[1],Deng, Nianqi[2]. A SINGLE CELEBRITY TO ENDORSE MULTIPLE BRANDS: THE CO-BRANDING EFFECT BETWEEN ENDORSED BRANDS[J]. TRANSFORMATIONS IN BUSINESS & ECONOMICS,2017,16:540-557.
APA	Tian, Shengbing[1],&Deng, Nianqi[2].(2017).A SINGLE CELEBRITY TO ENDORSE MULTIPLE BRANDS: THE CO-BRANDING EFFECT BETWEEN ENDORSED BRANDS.TRANSFORMATIONS IN BUSINESS & ECONOMICS,16,540-557.
MLA	Tian, Shengbing[1],et al."A SINGLE CELEBRITY TO ENDORSE MULTIPLE BRANDS: THE CO-BRANDING EFFECT BETWEEN ENDORSED BRANDS".TRANSFORMATIONS IN BUSINESS & ECONOMICS 16(2017):540-557.

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