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	Effects of the characteristics of online multimedia synergy on consumers' message acceptance and message response
	Dong, Xuebing[1]; Chang, Yaping[2]; Fan, Xiaojun[3]
刊名	ONLINE INFORMATION REVIEW
	2017
卷号	41页码:710-727
关键词	Synergy Message acceptance Message response Online multimedia
ISSN号	1468-4527
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2185096
专题	上海大学
作者单位	1.[1]Shanghai Univ, Sch Management, Shanghai, Peoples R China. 2.[2]Huazhong Univ Sci & Technol, Sch Management, Wuhan, Hubei, Peoples R China. 3.[3]Shanghai Univ, Sch Management, Shanghai, Peoples R China.
推荐引用方式 GB/T 7714	Dong, Xuebing[1],Chang, Yaping[2],Fan, Xiaojun[3]. Effects of the characteristics of online multimedia synergy on consumers' message acceptance and message response[J]. ONLINE INFORMATION REVIEW,2017,41:710-727.
APA	Dong, Xuebing[1],Chang, Yaping[2],&Fan, Xiaojun[3].(2017).Effects of the characteristics of online multimedia synergy on consumers' message acceptance and message response.ONLINE INFORMATION REVIEW,41,710-727.
MLA	Dong, Xuebing[1],et al."Effects of the characteristics of online multimedia synergy on consumers' message acceptance and message response".ONLINE INFORMATION REVIEW 41(2017):710-727.

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