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	"Our" brand's failure leads to "their" product derogation
	Chae, Boyoun [1]; Dahl, Darren W.[2]; Zhu, Rui [3]
刊名	JOURNAL OF CONSUMER PSYCHOLOGY
	2017
卷号	27页码:466-472
关键词	Brand failure Social identity Out-group derogation Country of origin Affirmation
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2184994
专题	华南理工大学
作者单位	1.[1]Temple Univ, Fox Sch Business, Philadelphia, PA 19122 USA 2.[2]Univ British Columbia, Sauder Sch Business, Vancouver, BC V6T 1Z4, Canada 3.[3]Cheung Kong Grad Sch Business, Beijing 100738, Peoples R China
推荐引用方式 GB/T 7714	Chae, Boyoun [1],Dahl, Darren W.[2],Zhu, Rui [3]. "Our" brand's failure leads to "their" product derogation[J]. JOURNAL OF CONSUMER PSYCHOLOGY,2017,27:466-472.
APA	Chae, Boyoun [1],Dahl, Darren W.[2],&Zhu, Rui [3].(2017)."Our" brand's failure leads to "their" product derogation.JOURNAL OF CONSUMER PSYCHOLOGY,27,466-472.
MLA	Chae, Boyoun [1],et al.""Our" brand's failure leads to "their" product derogation".JOURNAL OF CONSUMER PSYCHOLOGY 27(2017):466-472.

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