Assessing the effect of organic-food short storytelling on consumer response | |
Nie, Yong You[1]; Da Liang, Austin Rong[2]; Chen, Dun Ji[3] | |
刊名 | SERVICE INDUSTRIES JOURNAL |
2017 | |
卷号 | 37页码:968-985 |
关键词 | Food retailer storytelling design attitude preference for natural food purchase intention |
ISSN号 | 0264-2069 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2184039 |
专题 | 上海大学 |
作者单位 | 1.[1]Shanghai Univ, Sch Econ, Shanghai, Peoples R China. 2.[2]Natl Kaohsiung Univ Hospitality & Tourism, Dept Leisure & Recreat Management, Kaohsiung, Taiwan. 3.[3]Natl Taiwan Normal Univ, Grad Inst Global Business & Strategy, Taipei, Taiwan. |
推荐引用方式 GB/T 7714 | Nie, Yong You[1],Da Liang, Austin Rong[2],Chen, Dun Ji[3]. Assessing the effect of organic-food short storytelling on consumer response[J]. SERVICE INDUSTRIES JOURNAL,2017,37:968-985. |
APA | Nie, Yong You[1],Da Liang, Austin Rong[2],&Chen, Dun Ji[3].(2017).Assessing the effect of organic-food short storytelling on consumer response.SERVICE INDUSTRIES JOURNAL,37,968-985. |
MLA | Nie, Yong You[1],et al."Assessing the effect of organic-food short storytelling on consumer response".SERVICE INDUSTRIES JOURNAL 37(2017):968-985. |
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