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Assessing the effect of organic-food short storytelling on consumer response
Nie, Yong You[1]; Da Liang, Austin Rong[2]; Chen, Dun Ji[3]
刊名SERVICE INDUSTRIES JOURNAL
2017
卷号37页码:968-985
关键词Food retailer storytelling design attitude preference for natural food purchase intention
ISSN号0264-2069
URL标识查看原文
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/2184039
专题上海大学
作者单位1.[1]Shanghai Univ, Sch Econ, Shanghai, Peoples R China.
2.[2]Natl Kaohsiung Univ Hospitality & Tourism, Dept Leisure & Recreat Management, Kaohsiung, Taiwan.
3.[3]Natl Taiwan Normal Univ, Grad Inst Global Business & Strategy, Taipei, Taiwan.
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Nie, Yong You[1],Da Liang, Austin Rong[2],Chen, Dun Ji[3]. Assessing the effect of organic-food short storytelling on consumer response[J]. SERVICE INDUSTRIES JOURNAL,2017,37:968-985.
APA Nie, Yong You[1],Da Liang, Austin Rong[2],&Chen, Dun Ji[3].(2017).Assessing the effect of organic-food short storytelling on consumer response.SERVICE INDUSTRIES JOURNAL,37,968-985.
MLA Nie, Yong You[1],et al."Assessing the effect of organic-food short storytelling on consumer response".SERVICE INDUSTRIES JOURNAL 37(2017):968-985.
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