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	How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media
	Dong, Xuebing[1]; Chang, Yaping[2]; Liang, Shichang[3]; Fan, Xiaojun[4]
刊名	INTERNET RESEARCH
	2018
卷号	28页码:946-964
关键词	Synergy Source credibility Online broadcast media Attitude towards the brand Online interactive media Cognitive responses
ISSN号	1066-2243
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2171553
专题	上海大学
作者单位	1.[1]Shanghai Univ, Sch Management, Shanghai, Peoples R China. 2.[2]Huazhong Univ Sci & Technol, Sch Management, Wuhan, Hubei, Peoples R China. 3.[3]Sun Yat Sen Univ, Sch Management, Guangzhou, Guangdong, Peoples R China. 4.[4]Shanghai Univ, Sch Management, Shanghai, Peoples R China.
推荐引用方式 GB/T 7714	Dong, Xuebing[1],Chang, Yaping[2],Liang, Shichang[3],et al. How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media[J]. INTERNET RESEARCH,2018,28:946-964.
APA	Dong, Xuebing[1],Chang, Yaping[2],Liang, Shichang[3],&Fan, Xiaojun[4].(2018).How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media.INTERNET RESEARCH,28,946-964.
MLA	Dong, Xuebing[1],et al."How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media".INTERNET RESEARCH 28(2018):946-964.

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