How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media | |
Dong, Xuebing[1]; Chang, Yaping[2]; Liang, Shichang[3]; Fan, Xiaojun[4] | |
刊名 | INTERNET RESEARCH
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2018 | |
卷号 | 28页码:946-964 |
关键词 | Synergy Source credibility Online broadcast media Attitude towards the brand Online interactive media Cognitive responses |
ISSN号 | 1066-2243 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2171553 |
专题 | 上海大学 |
作者单位 | 1.[1]Shanghai Univ, Sch Management, Shanghai, Peoples R China. 2.[2]Huazhong Univ Sci & Technol, Sch Management, Wuhan, Hubei, Peoples R China. 3.[3]Sun Yat Sen Univ, Sch Management, Guangzhou, Guangdong, Peoples R China. 4.[4]Shanghai Univ, Sch Management, Shanghai, Peoples R China. |
推荐引用方式 GB/T 7714 | Dong, Xuebing[1],Chang, Yaping[2],Liang, Shichang[3],et al. How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media[J]. INTERNET RESEARCH,2018,28:946-964. |
APA | Dong, Xuebing[1],Chang, Yaping[2],Liang, Shichang[3],&Fan, Xiaojun[4].(2018).How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media.INTERNET RESEARCH,28,946-964. |
MLA | Dong, Xuebing[1],et al."How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media".INTERNET RESEARCH 28(2018):946-964. |
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