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	Consumer participation and gender differences on companies’ microblogs: A brand attachment process perspective.
	Benyoucef,Morad; Zhao,Sesia J.; Zhang,Kern Z. K.
刊名	Computers in Human Behavior
	2015
卷号	Vol.44页码:357-368
关键词	MARKETING CHANNEL RELATIONSHIPS INFORMATION-SYSTEMS RESEARCH BUYER-SELLER RELATIONSHIPS WORD-OF-MOUTH SOCIAL MEDIA ONLINE COMMUNITIES TECHNOLOGY ACCEPTANCE SOFTWARE PROJECTS RESEARCH AGENDA INTERNET USAGE
ISSN号	0747-5632
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/2156452
专题	安徽大学
作者单位	1.Univ Sci & Technol China, Sch Management, Hefei 230026, Anhui, Peoples R China 2.Anhui Univ, Sch Management, Hefei 230601, Anhui, Peoples R China 3.Univ Ottawa, Telfer Sch Management, Ottawa, ON K1N 6N5, Canada
推荐引用方式 GB/T 7714	Benyoucef,Morad,Zhao,Sesia J.,Zhang,Kern Z. K.. Consumer participation and gender differences on companies’ microblogs: A brand attachment process perspective.[J]. Computers in Human Behavior,2015,Vol.44:357-368.
APA	Benyoucef,Morad,Zhao,Sesia J.,&Zhang,Kern Z. K..(2015).Consumer participation and gender differences on companies’ microblogs: A brand attachment process perspective..Computers in Human Behavior,Vol.44,357-368.
MLA	Benyoucef,Morad,et al."Consumer participation and gender differences on companies’ microblogs: A brand attachment process perspective.".Computers in Human Behavior Vol.44(2015):357-368.

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