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The Effect Study of Corporate Social Responsibility on Corporate Reputation and Consumer Purchase Intentions
Chao, Gang[1]; Zhang, Shuiying[1]; Du, Zejun[1]
会议名称2010 CONFERENCE ON MANAGEMENT IN CHINA
关键词corporate social responsibility corporate reputation consumer purchase intentions
URL标识查看原文
内容类型会议论文
URI标识http://www.corc.org.cn/handle/1471x/2066634
专题华南理工大学
作者单位S China Univ Technol, Sch Business Adm, Guangzhou 510641, Peoples R China
推荐引用方式
GB/T 7714
Chao, Gang[1],Zhang, Shuiying[1],Du, Zejun[1]. The Effect Study of Corporate Social Responsibility on Corporate Reputation and Consumer Purchase Intentions[C]. 见:2010 CONFERENCE ON MANAGEMENT IN CHINA.
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