The Effect Study of Corporate Social Responsibility on Corporate Reputation and Consumer Purchase Intentions | |
Chao, Gang[1]; Zhang, Shuiying[1]; Du, Zejun[1] | |
会议名称 | 2010 CONFERENCE ON MANAGEMENT IN CHINA |
关键词 | corporate social responsibility corporate reputation consumer purchase intentions |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2066634 |
专题 | 华南理工大学 |
作者单位 | S China Univ Technol, Sch Business Adm, Guangzhou 510641, Peoples R China |
推荐引用方式 GB/T 7714 | Chao, Gang[1],Zhang, Shuiying[1],Du, Zejun[1]. The Effect Study of Corporate Social Responsibility on Corporate Reputation and Consumer Purchase Intentions[C]. 见:2010 CONFERENCE ON MANAGEMENT IN CHINA. |
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