| Strengthening Marketing Innovation to Enhance the Capacity of Chinese SMEs on International Marketing | |
| Liu Zhichao[1]; Zhou He[1] | |
| 会议名称 | PROCEEDINGS OF THE ELEVENTH WEST LAKE INTERNATIONAL CONFERENCE ON SMALL & MEDIUM BUSINESS |
| 关键词 | SMEs international marketing capacity channel innovation brand innovation |
| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/2065271 |
| 专题 | 华南理工大学 |
| 作者单位 | S China Univ Technol, Guangzhou, Guangdong, Peoples R China |
| 推荐引用方式 GB/T 7714 | Liu Zhichao[1],Zhou He[1]. Strengthening Marketing Innovation to Enhance the Capacity of Chinese SMEs on International Marketing[C]. 见:PROCEEDINGS OF THE ELEVENTH WEST LAKE INTERNATIONAL CONFERENCE ON SMALL & MEDIUM BUSINESS. |
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